Celebrating our customers around the world!

22 new Sport Loop colours

Serious equestrian vibes with a new tactile feel

New Jumping Single Tour

$5 from every one sold is donated to NBCF

Pink Hero

Sport Band

Welcome to the club

Introducing
iStrap+ 

Hello Apple Watch Series 7!

All our straps fit every model Apple Watch!

Our Straps for Apple Watch are made by us, so you get the highest quality

$5 from every one sold is donated to NBCF
Pink Hero Sport Band
Be a Pink Hero
Rose Gold Milanese Loop for Apple Watch
$38
Pride Edition Braided Solo Loop for Apple Watch
$53
Pride Edition for Apple Watch
A little pizzazz on your wrist
Shop the Rainbow

We collaborate with charities for a good cause.

What some of our happy customers have to say.

Founded in 2018, we embarked on a journey to bring our Straps to Apple Watch wearers around the globe.

More about us